This course will empower you to design and implement AI-driven marketing strategies that are exceptionally effective in today's data-rich world. Moving beyond foundational concepts, you will explore how AI enables precise targeting of customers, personalises customer experiences, and maximises campaign performance. You will learn how to analyse customer data and study practical examples of new marketing workflows.
Structure of course:
Entry Requirements: Level 2 English and Foundations of AI: Business and Marketing Level 2.
Format of Course Materials: Paper-based
Assignments: Four
Exams: None
Prison Support Requirements: Facilitate tutor support via email. This often requires scanning learner assignments and emailing them to their tutor.
Tutor Support: Yes
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