Fundraise

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When I first suggested the idea everyone looked at me like I was absolutely crazy, but the atmosphere was brilliant. Despite some hairy moments on the way up, everyone loved the experience, and we got a lot of support by livestreaming it on the way.

Lauren, hiking fundraiser

From hosting a cake bake to running in London’s Royal Parks, there are countless ways you can fundraise for PET.

Every penny you raise can offer hope and purpose to people in prison, transforming not only their lives, but the futures of their families and communities too.

Fundraise

Grab a place at a running event and raise money for people in prison who want to use their time to study.

Challenge events
PET staff at event

Whether it's a tea morning or a sporting challenge, find out how to go your own way and raise money for PET.

Organise your own events

Meet the team

PET_team_Cassie_Edmiston

Cassie Edmiston

Head of Fundraising and External Affairs

Cassie Edmiston

Head of Fundraising and External Affairs

Cassie has led the PET fundraising team since 2011, joining from a senior management role at a regional cancer charity. Cassie is a trustee for the charity Equalities Work, which works in The Foundry (PET’s office building), putting on events with the local community that promote tolerance and understanding. She also sits on the advisory group for LJ Flanders’ Cell Workout initiative, bringing sports and education into prisons.

In 2016, Cassie was named one of Fundraising Magazine’s ’25 under 35′ best professional charity fundraisers in the UK.


Which course?

“If I could pick any distance learning course, I would study Deaf Awareness and Sign Language. Good communication of all types is essential to my role and I would love to be able to sign well.”

Hannah Richards

Trusts Fundraising Manager

Hannah Richards

Trusts Fundraising Manager

Hannah has worked at PET since 2014 and been in her current role as the Trusts Fundraising Manager since 2015. Her favourite part of the job is reading the testimonies of people who have successfully finished their courses.


Which course?

"If I had the chance to study again I would choose something to do with horticulture or conservation."

PET logo

Alex Hitchcock

Trusts Fundraising Officer

Alex Hitchcock

Trusts Fundraising Officer

Alex joined PET in 2021, and works in the Fundraising team to maintain PET’s important relationship with its network of Trust funders. He is also a professional saxophonist, and enjoys travelling to play and collaborating with musicians from around the world.


Which course?

"Teaching English as a Foreign Language would be a really interesting one – I really enjoy teaching and find the process of learning languages fascinating so it would be a good combination of the two."

Freya running the Royal Parks Half Marathon

Freya Clarke

Individual Giving Manager

Freya Clarke

Individual Giving Manager

Freya joined the PET fundraising team in 2022, with experience working in individual and legacy giving at LGBTQ+ homelessness, healthcare and education charities. Freya is on the development committee for Clean Break and is a mentor for the Longford Trust.


Which course?

I'd choose to study Arabic. I learned a few languages growing up in Luxembourg and I think Arabic would be great as my next challenge!

Chloe Buchanan

Fundraising Officer

Chloe Buchanan

Fundraising Officer

Chloe joined PET in 2024. She has a varied background, with experience fundraising for a local youth charity, as well as working in higher education and the yachting industry. She is really pleased to be making a difference for learners in prison as part of PET’s fundraising team.


Which course?

I would choose to learn Dutch, not only because I love to travel and learn languages, but half of my family are Dutch and live in The Netherlands! I have been rather spoilt by their dedication to communicating in English, so I’d like to honour their kindness and make an effort to learn.

PET_team_Calum_Walker

Calum Walker

Media and Communications Manager

Calum Walker

Media and Communications Manager

Calum joined PET in 2018, after a year working in the communications team at the anti-poverty charity Turn2us. Prior to that he spent three years in the television industry, working in drama production.


Which course?

I'd pick Learning to Draw. I love art but I've never been any good at making it myself. I'd like to see if taking this course could help me improve!

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